Last updated: July 17, 2026

Information We Collect

When you visit Peony Bloom or place an order, we may collect the following information:

• Personal identifiers: Name, email address, shipping address, billing address, phone number
• Payment information: Credit card details, billing address (payment data is processed securely through our payment processors and is not stored on our servers)
• Order information: Products purchased, order value, date and time of purchase
• Technical data: IP address, browser type, device information, pages visited, referring URL (collected via cookies and analytics)

How We Use Your Information

• To process, fulfill, and ship your orders
• To communicate with you about your order status, shipping updates, and customer service inquiries
• To send promotional emails and newsletters (only if you have explicitly opted in — you may unsubscribe at any time)
• To improve our website, products, and customer experience through analytics
• To comply with legal obligations (tax reporting, fraud prevention)

Data Sharing & Third Parties

We do not sell, trade, or rent your personal information to third parties. We share your data only as strictly necessary to operate our business:

• Payment processors (e.g., Stripe, PayPal) — to process your payment securely
• Shipping carriers (USPS, UPS, DHL) — to deliver your order
• Email service provider — to send order confirmations and newsletters (if opted in)
• Website analytics — to understand how visitors use our site (anonymized data)

All third-party service providers are contractually obligated to protect your data and use it only for the services we have engaged them to perform.

Data Protection & Security

We implement industry-standard security measures including SSL/TLS encryption for all data transmission, secure server infrastructure, and restricted access controls. While no method of electronic storage is 100% secure, we follow generally accepted industry standards to protect your personal information.

Cookies

Our website uses cookies to improve your browsing experience, enable essential shopping cart functionality, remember your preferences, and analyze site traffic. You can disable cookies in your browser settings, though this may affect site functionality including the ability to complete purchases.

Types of cookies we use:

• Essential cookies: Required for site operation (shopping cart, checkout, account login)
• Analytics cookies: Help us understand site usage and improve performance
• Preference cookies: Remember your settings and preferences

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Correct any inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (“right to be forgotten”)
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing of your data for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at hello@peonybloom.com. We will respond within 30 days.

CCPA Compliance (California Residents)

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

• Know what personal information is being collected about them
• Know whether their personal information is sold or disclosed and to whom
• Opt out of the sale of their personal information (note: we do not sell personal data)
• Access their personal information
• Request deletion of their personal information
• Not be discriminated against for exercising their CCPA rights

To exercise your CCPA rights, email us at hello@peonybloom.com with the subject line “CCPA Request.”

GDPR Compliance (EU/EEA Residents)

For customers in the European Union and European Economic Area, we process personal data in accordance with the General Data Protection Regulation (GDPR). Our legal bases for processing include: contractual necessity (to fulfill your order), legitimate interest (to improve our services), and consent (for marketing communications).

You have the right to lodge a complaint with your local data protection supervisory authority if you believe your data protection rights have been violated.

Children’s Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, please contact us immediately and we will delete it.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with a revised date. We encourage you to review this policy periodically.

Contact Us

For questions about this privacy policy or to exercise your data rights:
Email: hello@peonybloom.com